How
a top financial writer and marketing consultant can
help
you get the results you want
To: Financial Marketing
Professionals
From: Leon Altman
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If you're marketing
financial services, you want to work with a
writer/marketer who has the capability of understanding
your products and conveying your brand image;
someone who can write on-strategy, on-message,
and get results. I can accomplish all that for
you.
A Track Record of Success My
copy and marketing skills were first built working
as a writer and creative executive at major
ad agencies, including Wunderman; Young&Rubicam;
BBDO; DDB/Needham; Saatchi.My work in financial services
goes back 25 years and continues today. With
my series 7 & 63, I have been able to provide
financial companies with an extra helping of
inside knowledge. Here are just a few of the
companies who have trusted me to meet their
copywriting needs:
A recognized
online marketing authority
I have 10 years of success in online marketing.
You'll find 70 articles written by me at horsesmouth.com,
the #1 business-builiding portal for advisors.
I was one of the chief writers on the launch
of iShares. In addition to helping companies
market online, I have built my own successful
web businesses (e.g., buy-condohotel.com;InvestingIN.com).
Looking
for a writer or Internet marketing consultant
who can
understand your products/voice/message and
boost your results?
Give me a call at 888-650-9714
or write to leon@OnlineMarketingExpress.com
Here
are just a few examples and case studies of
my work:
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Marketing for Jim Cramer
and theStreet.com
I created many campaigns as chief creative
marketing consultant for The Street.com, headed
by Jim Cramer. You may have seen Cramer's TV
show Mad Money on CNBC).
Let me take you inside some of the successful
campaigns I created. These case studies will
show the step-by-step process of creation, the
rationale and the creative work that was used.
See screen shots of an online tutorial, flash
ads, emails, landing pages and more.
Fastest
Growing Financial Advisor Company
One of the reasons Ameriprise is growing so fast is
its focus on baby boomers.
Ameriprise created a DVD informing boomers about key
changes contained in the Pension Protection Act.
I created a campaign to generate leads using the
DVD. The campaign included a self mailer and standard
mailing selling the importance and urgency of ordering
the free DVD. Take
a look at the self-mailer. Also look at part
of a campaign marketing IRA
Consolidation.
.
Shaking
Up the Insurance Industry
Life settlement changes the game for life insurance.
It’s a win-in for financial advisor and plicy
holder. The marketing pieces I wrote and supervised
helped NAF Funding, a leading company on life settlements,
get the word out to policy holders and financial advisors.
They included direct mail, a training manual,
a
video for cable
TV and the web, and a video
segment for PBS
Beating
the control by 300%
Created an email sales letter for Growth Report. The
strategy entailed using a bonus report on China stocks
as the hook to sign up for a trial subscription of the
investment newsletter. Sign-up included filling in credit
card information. According to the Marketing Director
my sales letter beat the control by 300%. Take a look
- click
investment sales letter
The Most Successful New Financial
Product Launch
I was part of the team chosen to launch iShares by
Barclays Global Investors. As one of the lead writers
and strategists, I wrote many sections of the iShares
website. The website had two main tracks: One to individuals,
the other to financial intermediaries, such as stockbrokers
and financial advisors.
The task was to clearly educate these audiences about
a whole new investing tool. The other part of the task
was to market the benefits of ishares. It turned out
to be the most successful new investment product launch
in the past 15 years. www.ishares.com.
Marketing High-Ticket Investment
Services
When you're marketing an expensive, technical
investment service, you need to give a lot of
details. I created this lengthy landing page for
The Chartman knowing I had to offer strong
reasons and support to convince potential customers.
I also created provocative ads to drive traffic
to this page. To see the landing page, click
here (then click on bottom-right icon when
it appears to enlarge)
An
Asset Allocation Workbook That Really Works
When Citicorp decided to use an asset
allocation workbook to attract propects to
their investment services and engage them in the
investing process, they turned to me to write
the workbook and supervise much of the design.
One of the key things I did was to create stories
as examples of asset allocation choices; stories
of people and families at different stages of
life. It was an engaging way to illustrate what
they needed and what kind of asset allocation
Citicorp might recommend to help them achieve
their goals.
When
Countrywide Was King
Before Countrywide Financial got caught up in
the subprime mess, they were the most formidable
marketer of home loans. They developed numerous
products to address the needs of different home
owners at different stages in life. I created
a wide range of response driven vehicles to increase
business for these niche products, including writing
direct mail, email, and landing pages..Countrywide
sample
Building
a Gold Rush
I created and tested a number of pay-per-click
campaigns for this successful online gold investing
newsletter. The winning campaigns demolished previous
click-through-rates, driving more traffic to the
sign-up page. See The
Gold Report.
Pay-Per-Click
Success
Being able to create high ROI pay-per-click ads
synchronized with landing pages that convert well
has become essential to online success. Here,
I created a highly effective pay-per-click campaign
tied to a powerful landing page for a real estate
ebook I wrote.This campaign helped me sell
over 1,000 ebooks (as well as created a targeted
list) in a short stretch of time. To see one of
the landing pages, click
here.
Search Engine Optimization
Services that Pay Big Dividends SEO
is a big stew, with a range of ingredients: There's
on-page optimization, including choosing the right
keywords, smart use of meta tags, and effective
internal link structure. Then there important
off-page factors, such gathering relevant, one-way
quality links. The trick, if you can call it a
trick, is using and mixing on
and off page elements together in just
the right way..
That’s what I did here for the website www.Smallcaprecap.com.
I blended it all together so that the site ranked
number 1 on msn and reached the top 10
in google for the highly desirable keyword phrase
- "smallcap stocks."
Optimum Opt-Ins
Getting people to opt-in may be the most important
step in creating customer relationships online.
By creating a demand to read an article, I quadrupled
the previous conversion rate, resulting in thousands
of new opt-in leads for this investment newsletter.
To see opt-in page, click
here
These
are just a few of many client success. And here is what
some of my clients have to say:
"Do
yourself a favor, hire him today (unless of
course, you're one of my competitors)."
"Leon's very first copywriting assignment
with us beat our long-standing control piece
by 3X right out the gate. His understanding
of our target audience, insights on what makes
great copy, and ability to turn around the project
on-time have me coming back for more. Do yourself
a favor, hire him today (unless of course, you're
one of my competitors)."
Lee Campbell, Director of Products & Marketing
Business Financial Publishing
Growth Report, Rising Star Stocks, Top Stock
Insights
www.bfpublishing.com
"If
you run a business and want it to really grow,
he's the person
to go to."
"I've worked with Leon Altman for many
years. He helped me build my successful financial
magazines from the ground up. His direct marketing
programs, sales letters and ideas were the foundation
of their success. Now his online and offline
expertise are vital to building my new businesses.
If you run a business and want it to really
grow, he's the person to go to."
-
Gordon Holmes, Founder
of The Gold Report, Buyside Magazine
www.aureport.com
"...a
terrific writer (and)...an exceptional conceptual
thinker."
"Not only is Leon a terrific writer but
he is also an exceptional conceptual thinker.
As a designer I always appreciate working with
someone who knows how to integrate design, concepts
and copy to make marketing communications more
powerful." -
Leo Zanis
Art
Director, Ameriprise account at Saatchi Advertising
"If
you want your next marketing project to succeed,
call him."
"I've worked with Leon for a long time.
Not only is he one of the best copywriters in
the business, but his concepts and strategies
are always on the money. If you want your next
marketing project to succeed, call him."
- Tony Garzio,
President,
direct marketing agency for Countrywide Financial
www.belacoso.com
"His
...writing ... and overall marketing savvy have
been indispensable."
"I've been in charge of marketing for a
number of companies in my career. And I've called
on Leon Altman to help market every one of them.
His concepts, writing, originality and overall
marketing savvy have been indispensable. Even
if you have a whole marketing department at
your disposable, I would still call on his services,
because of what he adds to the business."
-
Whitney Vosburgh,
CEO,
Whitney& Co., a strategic branding firm;
Former VP Marketing for quote.com
". .
. his sales copy brings in lots of highly qualified
leads
and more customers."
"I love working with Leon. He comes up
with tons of terrific ideas and concepts. And
his sales copy brings in lots of highly qualified
leads and more customers.
- Masoom
Khan,
Designer
for theStreet.com
www.theStreet.com
"He
has the sharpest creative marketing mind I know."
"I've called on Leon Altman's creative
services and marketing advice for over 12 years.
He has the sharpest creative marketing mind
I know.
-
Michael Kirner
Former
marketing director for MaceRich; and
Frank Howard Allen Realtors
Let's
talk about your writing and online marketing needs.
Give me a call at toll-free 888-650-9714
or write to leon@OnlineMarketingExpress.com
Getting
a better ROI from your marketing materials
I can help you get more
out of traditional marketing and communications materials,
from direct mail
to brochures and collateral. I can also help you get
more out of the vast array of new online venues. Conversion
is a process, not an event - and so is much of online
marketing. I can make sure that each part of the process
works with the other.
For instance, pay-per-click advertising can help you
reach new prospects, but without the right landing pages, you have little
chance of converting a clicker into a lead.
And to further increase conversion, you need to
make an offer - a report, teleseminar, webinar,
etc.
Here are some of the marketing tools I can make work
for you to increase leads, conversion and sales:
- Website content
- Editorial content - Direct Mail - Landing pages, sales pages, minisites,
order pages - (Landing
Page Tip) - Pay-per-click campaigns - Email marketing, opt-in pages, autoresponder
series, etc. - Search Engine Optimization (SEO
Tip) - Ads, banners, buttons - flash
and static - Business Blogging (Blogging
Tip)
- Local Search (new video coming soon)
- Product creation - special reports, videos,
teleseminars, webinars, etc. (Teleseminar
Tip)
To Your
Success, Leon Altman
Writer/Marketing Consultant
P.S. Don't
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