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"I
Can Unlock the Power
of the Internet to Ignite
Your Sales, Profits and Growth"
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From: Leon Altman
How
do you think people today are looking for information
on products and services?
You
guessed it! Whether they're coming from online
sources, like pay-per-click, or from offline,
like direct mail - they're using the Internet
to base their buying decisions.
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If
you have the right system to attract targeted
online prospects, build customer relationships,
and convert them to buyers, your business will
enjoy explosive growth.
Have
you upgraded your marketing to take full advantage
of the power of building customer relationships
online?
Let the marketing pro who helped
CNBC's Jim Cramer, IBM Consulting division,
Ameriprise,The Anaheim Angels baseball team,
Time Magazine, and many others, upgrade your
marketing.
I
can unlock the power of the internet so you
can take advantage of huge opportunities available
now. Who am I? I've worked with brand name marketers
as well as many small businesses, for over 25
years. (12 years online). My background includes
working as a copywriter and creative executive
at some of the top ad agencies in the world,
including Wunderman;Young&Rubicam, BBDO,
and Saatchi.
I
have developed a number of programs and options
just for independent professionals and entrepreneurs
like yourself.
Whether
it's building an entire lead generation model
or just parts of your campaign, I can upgrade
your marketing to attract more leads, more sales
and more growth. Take a look at some of my marketing
success stories and case studies.
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Plus:
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Click Success |
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Marketing for Jim Cramer
and theStreet.com
I created many campaigns as chief creative marketing
consultant for The Street.com, headed by Jim Cramer.
You may have seen Cramer's TV show Mad Money on
CNBC). I also created campaigns for individual
advisors on the site, each with his/her own consulting
business.
Let me take you inside some of the successful
campaigns I created. These case studies will
show the step-by-step process of creation, the
rationale and the creative work that was used.
See screen shots of an online tutorial, flash
ads, emails, landing pages and more.
Yes,
let me see the case studies
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Fastest
Growing Financial Advisor Company
One of the reasons Ameriprise is growing so fast is
its focus on baby boomers.
Ameriprise created a DVD informing boomers about key
changes contained in the Pension Protection Act.
I created a campaign to generate leads using the
DVD. The campaign included a self mailer and a standard
mailing mailing page. Recipients could go to an online
landing page to order. Take
a look at the self-mailer.
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Beating
the control by 300%
Created an email sales letter for Growth Report. The
strategy entailed using a bonus report on China stocks
as the hook to sign up for a trial subscription of the
investment newsletter. Sing up included filling in credit
card information. Accroding to the Marketing Director
my sales letter beat the control by 300%. Take a look
- click
investment sales letter |
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Hope
for Restless Leg Syndrome
Not too long ago Restless Leg Sydrome was mysterious
and misunderstood. Before the recent TV push for its
product, Requip wanted to educate the audience
about RLS. I helped write a comprehensive, unbranded,
educational website before the launch to inform people
about RLS, including case studies, tips and more. www.requip.com |
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Arthritis
Comfort
A big part of the relationship building campaign for
Enbrel, a major treatment for rheumatoid and psoriatic
arthritis sufferers, is its newsletters directed at
different segments of its audience. I helped create
the newsletters for both segments. After the offline
newsletters were created I then edited and revised them
to make them effective for html emails. |
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| Shaking
Up the Insurance Industry
Life settlement changes the game for life insurance.
It’s a win-in for financial advisor and plicy
holder. My The marketing pieces I wrote and supervised
helped NAF funding, a leading company on life settlements,
get the word out to policyholders and advisors.
The marketing pieces I wrote include direct mail,
a training manual, a video for cable
TV and the web, and a video
segment for PBS
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Angels
and Mexican Food
Working with Belacoso, an L.A. based ad agency, I developed
an online cross promotion PR campaign for two of their
clients - The Los Angeles Angels baseball team and El
Torito Restaurants. It resulted in a front page interview
and article in a leading trade magazine. According to
agency president Tony Garzio, the high profile article
was a direct result of the online campaign I created.
www.belacoso.com |
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When
Countrywide Was King
Before Countrywide Financial got caught up in the subprime
mess, they were the most formidable marketer of home
loans. They developed numerous products to address the
needs of different home owners at different stages in
life. I created a wide range of response driven vehicles
to increase business for these niche products, including
writing direct mail, email, and landing pages..Countrywide
sampleCountrywide
sample |
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Marketing High-Ticket Online Advice
Gary B. Smith offers a very expensive, online financial
advisory service. I created this lengthy online sales
page knowing I had to offer strong reasons and compelling
support to convince potential customers to give the
service a try. I also created a series of provocative
online ads to drive traffic to this web page. To see
the page, click
here (then click on bottom-right icon when it appears
to enlarge) |
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The Most Successful New Product
Launch
I was part of the team chosen to launch iShares by
Barclays Global Investors. As one of the lead writers
and strategists, I wrote many sections of the iShares
website. The website had two main tracks: One to individuals,
the other to financial intermediaries, such as stock
brokers and financial advisors.
The task was to clearly educate these audiences about
a whole new investing tool. The other part of the
task was to market the benefits of ishares. It turned
out to be the most successful new investment product
launch in the past 15 years. www.ishares.com.
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The
Making of a Cult
Here's part of a campaign I created for a growing cult
winery in Sonoma. The campaign (emails leading to an
online offer) tied together purchase of the wine with
a non-profit wheelchair organization. The second part
of the campaign drove sophisticated wine drinkers interested
in cult wine to sign up for membership to the winery.
And a new campaign is building an exclusive membership
list to the winery. |
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Building
a Newsletter Gold Rush
The challenge here was improving sign-up rates
for an existing newsletter. It had a working but
limited Adwords campaign. I created and tested
campaigns with new adgroups and new ads, demolishing
previous click-through rates and driving more
traffic to the sign-up page. See The
Gold Report.
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Pay-Per-Click
Success
Being able to create high ROI pay-per-click ads
synchronized with landing pages that convert well
has become essential to online success. Here,
I created a highly effective pay-per-click campaign
tied to a powerful landing page for a real estate
ebook.This campaign helped sell over 1,000
ebooks (as well as create a targeted list) in
a short stretch of time. To see one of the landing
pages, click
here. |
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Search Engine Optimization
Services that Pay Big Dividends
SEO
is a big stew, with a range of ingredients: There's
on-page optimization, including choosing the right
keywords, smart use of meta tags, and effective
internal link structure. Then there important
off-page factors, such gathering relevant, one-way
quality links. The trick, if you can call it a
trick, is using and mixing on
and off page elements together in just
the right way..
That’s what I did here for the website www.Smallcaprecap.com.
I blended it all together so that the site ranked
#1 on msn and reached the top 10 in google
for the highly desirable keyword phrase - "smallcap
stocks." |
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Squeezing more leads out
of squeeze pages
Getting people to opt-in may be the most important
step in creating customer relationships online.
Hee's a case study that shows how I I quadrupled
the previous conversion rate, resulting in thousands
of new opt-in leads for this newsletter. It uses
an interesting technique I call Contentus Interruptus.
To read the case study, click
here
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These
are just a few of many client successes. And here is
what some of my clients have to say:
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"Do
yourself a favor, hire him today (unless of
course, you're one of my competitors)."
"Leon's very first copywriting assignment
with us beat our long-standing control piece
by 3X right out the gate. His understanding
of our target audience, insights on what makes
great copy, and ability to turn around the project
on-time have me coming back for more. Do yourself
a favor, hire him today (unless of course, you're
one of my competitors)."
Lee Campbell, Director of Products & Marketing
Business Financial Publishing
Growth Report, Rising Star Stocks, Top Stock
Insights
www.bfpublishing.com
"If
you run a business and want it to really grow,
he's the person to go to."
"I've worked with Leon Altman for many
years. He helped me build my successful financial
magazines from the ground up. His direct marketing
programs, sales letters and ideas were the foundation
of their success. Now his online and offline
expertise are vital to building my new businesses.
If you run a business and want it to really
grow, he's the person to go to."
-
Gordon Holmes,
Founder
of The Gold Report, Buyside Magazine
"If
you want your next marketing project to succeed,
call him."
"I've worked with Leon for a long time.
Not only is he one of the best copywriters in
the business, but his concepts and strategies
are always on the money. If you want your next
marketing project to succeed, call him.
- Tony Garzio,
President,
direct marketing agency for Countrywide Financial
www.belacoso.com
"His
...writing ... and overall marketing savvy have
been indispensable."
"I've been in charge of marketing for a
number of companies in my career. And I've called
on Leon Altman to help market every one of them.
His concepts, writing, originality and overall
marketing savvy have been indispensable. Even
if you have a whole marketing department at
your disposable, I would still call on his services,
because of what he adds to the business."
-
Whitney Vosburgh,
CEO,
Whitney& Co., a strategic branding firm;
Former VP Marketing for quote.com
". .
. his sales copy always seems to bring in more
customers."
"I love working with Leon. He comes up
with tons of terrific ideas and concepts. And
his sales copy always seems to bring in more
customers.
- Masoom
Khan,
Designer
for theStreet.com
"He
has the sharpest creative marketing mind I know."
"I've called on Leon Altman's creative
services and marketing advice for over 12 years.
He has the sharpest creative marketing mind
I know.
-
Michael Kirner
Former
marketing director for MaceRich; and
Frank Howard Allen Realtors
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Marketing
programs and services tailored for you
Here
are some of my programs you can use to unlock the
power
of the Internet for your business.
-Lead
generation campaigns
(driving traffic, capturing leads and building customer
relationships
You
can also choose to have parts of your marketing processes
upgraded
to achieve greater success, including :
-Pay-per-click
-Website content and structuring
-Online PR
-Offline to Online marketing
-email marketing
-blog marketing
-Marketing planning and strategy
Let's
Talk
Let's
talk about your needs and where you'd like to take
your business. There is no obligation.
Time
to ramp up your marketing? Give me a call
at 888-650-9714
or send me an email. Send to:
leon @ OnlineMarketingExpress.com |
To
Your Success,
Leon
Altman
Writer/Marketing Consultant
this page!
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